Archive for November, 2009

CRM Customisation

By Jerry J. Jansen On November 26, 2009 No Comments

Next Generation CRM platforms need to offer full customisation. With the number of flexible design tools and components for .net and other development platforms there are no excuses for CRM providers not to offer truly simple customisation tools that can be used by non IT minded individuals.

Both business that are different and ones that have similarities deserve the right to customise their business process and workflow management to achieve business efficiency and differentiation. When implementing a CRM solution it is important to customise the CRM application to your business, not customise your business to suit your CRM.

What modules need to be customisable?

To a certain extent all CRM modules should have a certain amount of customisation. If we consider any small to medium size business, there are a number of areas they would ideally like to customise. For example unless they can customise the following they will have to resort to using Copy and Paste, Word, Excel, ms Outlook and other manually intensive software tools that slows down customer service, increases operational costs and ultimately reduces your profits. The following is a brief list of the areas required to customise when driving the highest levels of efficiency:

  • Contact Management data fields
  • Sales Process
  • Sales
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Understanding the Typical Structure of Software Testing Process

By Jerry J. Jansen On November 26, 2009 No Comments

By and large software development projects proceed as per the following team structure

1) Team of Feature Owners: It is a top-level team in the hierarchy, which directly interacts with the prospective customers. It is responsible to minutely understand the customer requirements and groups them into several features. Various members in such a team may become the owners of some of such features. The team members take due initiative and actively interact with various teams become instrumental in providing necessary directions in developing the features owned by them.

2) User Interface Team: The User Interface called UI in short is extremely significant for the product. Even if a software product has series of excellent features, but its User Interface is not effective & convenient, the product is destined to fail.

Hence independent User Interface team is created. The members of a User Interface team are specialists in designing the User Interface for the software products and understand the difference among a good User Interface and a poor one. The sole objective of such User Interface team is to do extensive research in the User Interface.

The UI team designs UI for the product or its features. In the next step the UI team interacts

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The Truth Behind Squeeze Pages

By Jerry J. Jansen On November 26, 2009 1 Comment

If squeeze pages are used correctly they can be super effective, and will flood your mailing list with subscribers.

Yet most businesses are missing out on a fortune, every time someone leaves their website, for the reason that they fail to obtain the customer’s email address, and this is just plain stupid.

The only purpose of a squeeze page is to persuade your website visitor to enter their name, and email address, so that they can subscribe to your mailing list.

Squeeze pages can also earn you loads of money in potential sales, even if you are only collecting the website visitor’s details, and are not making a sale. You can offer a free gift in return for the website visitor subscribing to your list. List building is be one of the building blocks of any online venture, as you can keep returning to your list with offers, and at some point upgrade your list members to your buyers list, and that means income in your wallet.

You can give a free download of a report, ebook, software, and so forth in return for the website visitor’s contact details. The greater the perceived value of the product, or the greater the desire for the

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DotnetNuke Content Management System

By Jerry J. Jansen On November 26, 2009 No Comments

Anyone who has tried DotNetNuke content management will have the same opinion that it is, by far, the most excellent innovation in terms of website creation. Not only does it enable one to put up a good website. It also offers the administrators and the rest of the web design team a lot of freedom without having to deal with torturous web programming languages. That’s because this type of management system has made the task a lot simpler by offering an interface that is so easy to use. Non-technical users can very well come up with a good web design just by following quick and simple instructions from installation to operation. Indeed, this technology has given businessmen more capabilities in controlling their websites because now, they have a more in-depth understanding of the processes that will be involved as they create their online presence. It is sometimes unbelievable that an everyday user could design and create a website without knowing one web programming language. It is, of course, very much probable these days with DotNetNuke making the process so much easier. Aside from that, businessmen are going to benefit from this type of management system for the reason that

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Why They’re Going High Tech – Free Soul Food Recipe Sites

By Jerry J. Jansen On November 26, 2009 No Comments

Web Design in 2 Minutes

At our local coffee shop the other day an acquaintance proudly displayed his newly purchased website on his laptop. He was rightly proud of it; the site was a thing of beauty. It’s a shame he can’t hang it on his office wall rather than leave it on the Internet where so few people are likely to see it.

So, what do you want to impress your website visitors with?

Do you want a corporate presence that’s all business..? Or do you want a website design that shows you’re an honest person, with hometown values (and not just a faceless corporation)..? Or perhaps you want a website design that shows people you’re a fun loving person, with a sense of humor..? Maybe you just want a website to showcase your hobbies, talents, or personal opinions..?

There are nearly as many answers to this question as there are people reading this page right now.

My main philosophy is to keep your website design simple.

There are some large corporate websites on the internet that are very complex (and often very confusing to navigate) and most of the visitors they receive, click away without buying anything.

This is fine,

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