How To Create The Two Basic Website Designs

In order to have a website, there are two basic ways to do so; either by using template websites or by having a site custom created. With the template website you choose from pre-designed banners, layouts and images, which are limited to the designs offered by the online site builder. A custom website is unique and original. It is designed completely from scratch and has unlimited design potential.

Of course there are pros and cons for both of these designs. For example, template websites can be completed quickly and easily, and fairly inexpensively using an easy site builder. However, for a business website, this may not be the best option, as the software will offer a design that is not unique to your company and will have limited images, fonts and color selections. Additionally, there may be a limit to how much content can be included and you must complete any changes yourself. Rarely is there any type of maintenance offered.

It is true that creating custom websites does take considerably longer and are often fairly expensive; however, keep in mind that you are getting a website design that is totally unique to you and your business. Custom sites generally feature personalized images or graphics, unlimited space for your content along with unlimited color and font selections. Custom sites are usually the best, new websites that feature full update support and maintenance, flash movement, customized layouts and database storage.

If you are a business owner and you want your website to draws customers, produce leads and generate sales, then a custom website is the way to go. An introductory page, pages to present products and services in detail, and a contact form or shopping cart are all extremely important to the success of ecommerce websites; playing a key part in whether or not the visitor to your site will contact you. Research has shown the importance of placing images next to the text that you want to be sure your visitors see, as well as the strategic placement of your phone number. Another key factor is the ease of navigation and simplicity in filling out site forms. A custom website gives you the freedom to do this whereas a template site does not because it usually restricts where you can place these important marketing items.

Because the Internet has made shopping much easier and quicker than getting in the car and going to the mall to shop for a service or product, it is even more important that you have a dynamic, professional looking website. The right marketing layout and approach is extremely important because you will only have one chance to hook your customer. Custom websites have professional touches that will set your company or business apart from all of the others that are available. Typically, templates give business sites that boxy, plain look and are really just carbon copies of many other websites. While this may be fine for personal websites, it may not be the best option for a business.

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