Professional Corporate Logo Creation Or Design It Yourself? Which Is Best

By Jerry J. Jansen On June 22, 2009 Under Uncategorized

If you were to ask the top level executives at Exxon Mobile or Toyota how important it is to have a good logo design and they might likely end up giving you a two hour lecture. To put it succinctly, good logos are good for business.

If your business is just getting of the road, you would most likely need all the help you can possibly get starting with a professional looking logo design. In your search for logo designers you would have come across many sites offering custom logo designs as well as DIY logo designs. Which should you decide on?

To help you determine your choice, here are a few points to think over on both options.

DIY Online Logo Design Programs
By making use of ‘logo design software’ users are given the opportunity to ‘design’ their own logo. Frankly speaking, clients end up assembling pre-fab designs and customizing them by fidgeting with the colors and placements of the images given. These cookie cutter designs only consumes a few hours of your time to produce and are very cheap but they do have their drawbacks.

For one, these logos would not be completely unique especially if someone else has used the same image from the same source site. To counter this problem, these sites do boast hundreds of image samples to choose from to lessen the probability of the same images being utilized by some other party.

Nonetheless, all it takes is just one other party utilizing the same image, to put paid any trademarking prospects. Companies with logos utilizing public domain images would find it hard to get their logos trademarked.

Designs By logo design pros
Usually, custom logo designs by logo design pros are more professional looking than those produced by DIY sites. Most net based designers charge between $50 and $250 to create an original business logo for you in less than 3 days.

Suffice to say, the net is loaded with custom logo design agencies presenting services at roughly the same prices. Here are a few heads up to help you choose the ones that offer the best value for money.

Revisions
Ensure that you opt for a design firm that affords unlimited or at least 15 revisions with your design package. Certain designers only offer up to 2 revisions and charge you for any additional ones.

100% Satisfaction Guarantee
In certain cases, no matter how many attempts they make, designers find themselves unable to satisfy their clients. A 100% satisfaction guarantee would make certain the customer gets back his investment in the unfortunate event of such cases.

Multiple File Formats
Sadly, there are several design companies which require the client to pay an additional fee for high-res files. Read the fine print and make sure you go with firms which offer you multiple file formats along with your final logo design at the price stated when you sign up. You would require these files if you ever decide to use your custom logo for print purposes.  

Simply speaking, always employ a professional logo designer unless you really cannot afford to spend $50 – $100 on design charges. Taking into account that your company’s image may be at risk if you don’t, it is undoubtedly money well spent. 

Rex Hunter has been in the advertising industry for close to 15 years. He extols the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!

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