P.T.A. Is Your First Step to Internet Marketing Success for Your Business

There are very few authors, speakers, or businesses that can be successful without using the Internet as part of their marketing plan.  However, while most folks use the Internet for their personal needs, many have little idea how they can become more profitable using it for their products or services. 

If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start. 

Regardless of what business you are in, the steps to Internet marketing success are very similar, and it might surprise you to learn they haven’t changed much in over a decade!  Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process. 

Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:

P:  Plug-In

Discover and “plug-in” to where you currently fit into the Internet marketing process.  Is this your first experience with Internet marketing?  Or do you have some knowledge, but can’t seem to tie it all together?  If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed. 

T: Team-Up

Probably the most critical to a small business owner, speaker or author, is t o find a team that can help make the Internet Marketing process happen.  Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out.  And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works. 

Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns.  Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future. 

A:  Accelerate

If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success.  Knowing a little of this or a little of that is useless unless you know the process and where you are in it, and have a team of resources available to help you implement it.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.